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PRIVACY POLICY

PRIVACY PRINCIPLES

Your privacy is important to us. This Online Privacy Policy explains what and how we collect, share, use, and protect your personal information when you visit or use this and other online services offered by the Pierce Black Advisory and Waterstone Analytics family of companies (“Waterstone”) that link to or reference this Policy (collectively, our “online services”). Contact details are provided below.

  • We work hard to protect your information.

We take our responsibility to protect the privacy and confidentiality of your information, including personal information, very seriously. We maintain physical, electronic and procedural safeguards that comply with applicable legal standards to secure such information from unauthorized access and use, accidental or unlawful alteration and destruction, and other unlawful or unauthorized forms of Processing. We hold our employees accountable for complying with relevant policies, procedures, rules and regulations concerning the privacy and confidentiality of information.

  • We want you to understand the type of information we collect and how we use it.
  • The types of personal information we collect from you when you visit or use our online services include your name, email address, mailing address, telephone number(s), account numbers, limited location information,  user name and password. We may also collect payment card information, In some instances, we create personal information about you, such as records of your interactions with us, and details of your accounts. We do not seek to collect or process sensitive personal information unless it is required or permitted by law; necessary for the detection or prevention of crime; necessary to establish, exercise or defend legal rights; or we have your prior explicit consent.
  • In addition to the personal information described above, we collect certain information about your use of our online services. For example, we capture the IP address of the device you use to connect to the online service, the type of operating system and browser you use, and information about the site you came from, the parts of our online service you access, and the site you visit next. As explained in more detail in our Cookies Policy, we and our third-party partners use cookies (as well as web beacons or other technologies) to collect and store this and other information about your visit to, or use of, our online services. We may later associate the usage and other information we collect online with personal information about you, as permitted or required by law.
  • We sometimes collect information about you from additional online and offline sources including social media (to the extent you choose to make your personal information public) and commercially available third-party sources, such as credit reporting agencies. We may combine this information with the personal and other information we have collected about you under this Online Privacy Policy.
  • Where we are required to establish a legal basis to process your personal information as described in this Online Privacy Policy, we will do so on the basis that we have obtained your prior express consent to the processing; we have a legitimate business interest in the processing that is not overridden by your interests, fundamental rights, or freedoms; or the processing is needed to comply with applicable law, to perform under your contract(s) with us, or to protect the vital interests of any individual.
  • We use and otherwise process the information we collect from you to help us deliver our online services; to administer, evaluate and improve our business (including developing new products and services, improving existing products and services, performing data analytics and other research tasks, communicating with you via any means, and performing accounting, auditing and other internal functions); manage our risks; to market our services and products; and to comply with and enforce applicable laws and regulations, relevant industry standards, contractual obligations and our policies. We also use data that we collect on an aggregate or anonymous basis (such that it does not identify any individuals or clients) for various business purposes, where permissible under applicable laws and regulations.
  • We aim to collect only what we need, keep it up-to-date and remove it when we no longer need it.
  • We take reasonable steps to ensure that the personal information we process is limited to what we require in connection with the purposes set out in this Policy; it is accurate and, where necessary, kept up to date; and it is erased or rectified without delay if it is inaccurate. From time to time we may ask you to confirm the accuracy of your personal information.
  • We will retain copies in a form that permits identification for as long as we deem necessary in connection with the purposes set out in this Policy, unless applicable law requires a longer retention period. In particular, we will retain personal information for as long as it is needed to establish, exercise or defend any legal rights.
  • We share personal information with affiliates and with others when we believe it will enhance the services and products we can provide to you or for legal and routine business reasons.
  • We share personal information among our affiliates and business units when we believe it will enhance the services we can provide, but only in circumstances where such sharing conforms to law, any applicable confidentiality agreements, and our policies and practices. Additionally, we reserve the right to share your personal information in connection with a corporate change including a merger, acquisition or sale of all or any relevant portion of our business or assets.
  • We disclose information we have about you as required or permitted by law. For example, we share information with regulatory authorities and law enforcement officials when we believe in good faith that such disclosure is necessary to comply with legal requirements.
  • We share information with third parties where appropriate to protect against fraud or verify or enforce our terms of use, our other rights, or other applicable policies.
  • From time to time, we enter into agreements with other companies to provide services to us, or to make services and products available to you. If these companies receive your personal information, they are required to safeguard it and only use it for those purposes we specify.
  • We respect your rights concerning the processing of personal information and provide you with relevant and appropriate choices.
  • Depending on how and where you interact with us, you may have a right to one or more of the following with respect to your personal information we process or control:
    • request access to, or copies of, your personal information, together with details about how we process it;
    • request rectification of any inaccuracies;
    • request erasure or restriction of Processing;
    • object to processing by us or on our behalf;
    • have personal information transferred to another party;
    • withdraw consent to processing; and
    • lodge complaints with a data protection authority regarding any processing by us or on our behalf.

    To exercise one or more of these rights or to ask a question about them, please use the contact details provided below.

  • We tell you when our privacy policies and practices change.
  • We may change this Online Privacy Policy from time to time. When we do, we will let you know by appropriate means such as by posting the revised text on this page with a new “Last Updated” date. All changes will become effective when posted unless indicated otherwise. We encourage you to regularly check this page to review any changes we might make.
  • We want to hear from you if you have questions.
  • If you have any comments, questions or concerns about any of the information in this Online Privacy Policy, or any other issues relating to the processing of your personal information by Waterstone under this Policy, please contact:

    Privacy Officer, Waterstone Analytics, LLC
    30 N. Gould Street, Sheridan, WY 82801
    email: [email protected]

Last updated: May 30, 2022